Search Engine Optimization
What is SEO(Search Engine Optimization)?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand what SEO really means, let’s break that sentence down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
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No matter what the size of your business, if you have a website, without the right SEO practices your website will never give returns and will be lost in the digital world.
Frequently asked questions
SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
If you are targeting competitive keywords, SEO can take upwards of 6 months to a year.
Search engines do not penalize for duplicate content.
Search engines look at the relevancy of the site linking to you, how well known is the linking site is, how many links you have in total, and the anchor text of each link.
The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
If you’re a small, one-person shop, then SEO is still a very important investment, but it may make more sense to perform SEO on your own than to hire an agency to handle it for you. To answer the question, yes, SEO is a valuable investment and is worth the investment
SEO only works when you use the current best practices. When you do this, Google and other search engines will increase your website’s ranking, leading to an increase in traffic and, in turn, conversions. But when you do SEO incorrectly, it does not work.
- Google Analytics. Google Analytics is one of the best tools for gaining insight into your website and it’s not just used to track website traffic.
- Raven Tools.
- Website traffic.
- Time on page.
- Bounce rate.
Definitely SEO jobs has big opportunities in future because everyone wants to get there site on top of the search engine which is not possible for all as a result they need a SEO expert who are able to manage there website on the top of the search engine.
SEO techniques focus on the following:
- Technical SEO – ensuring that a search engine can crawl, explore and read your content.
- Content – content marketing is the most forward-looking, long-term and scalable way to promote your business organically
- On-page SEO – a well-structured content hierarchy, aided by targeted keywords, descriptive URLs, metatags and strong CTAs aids good user experience and optimization.
- Off-page SEO – external link-building and connecting your existing content to the vast internet will build authority and drive traffic.