What is Local SEO?
Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.
Want a local audience to find your business online? Then you need to understand local SEO. Here’s how to make local search work for you.
Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.
Local search encompasses all those nifty search terms that scream local, such as:
- Vegetable shops near me
- Hotels near me
- lawyers in [city name]
- doctors in [city name]
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.
Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.
The focus changes, however, when it comes to localizing link acquisition.
The focus changes to make sure all potential local signals across Google’s local search landscape are consistent and correct.
If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
To help you optimize your business for local SEO, we’ve created a comprehensive guide, which will cover local SEO tips and tools.
By the end of the guide, you’ll have a firm understanding of how to optimize your business to reach potential consumers who use local searches to choose which products or services they’re going to buy.
Local SEO Important tips to follow
- Optimize for Google My Business.
- Improve your internal linking structure.
- Optimize URL, title tags, headers, meta description, and content.
- Add location pages to your website.
- Create local content.
- Ensure your website is mobile-friendly.
- Ensure your name, address, and phone number are consistently online.
- Optimize online directories and citations.
- Get inbound links with relevance and authority.
- Engage in social media and add posts to Google My Business.