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E-mail Marketing

Email Marketing Strategy

The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.

Email Newsletters

Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

Leads Management

The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead manage, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business

Email List Maintenance

Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.

What is Digital Marketing

Email Marketing is directly marketing a commercial message to a group of people using email.

Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership. However, your email marketing campaigns should be part of a holistic approach to educate your contacts about your company. Your marketing emails need to be complimented by other efforts, such as search engine optimization, content creation, social media engagement and behavior-based nurturing

Our all-in-one Email Marketing service includes everything you need to create, send, track and profit from Email Marketing.

With our Email Marketing services you can send a series of personalized email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you around the clock..

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

  •   An exact return on investment can be tracked. It has been proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective marketing tactic.
  • Compared to traditional mail, email marketing is cheaper and faster than traditional mail. Traditional mail requires time for producing the artwork, printing, addressing, and mailing.
  •  Email provides a cost-effective method to test a variety of marketing content. This includes visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of both print and digital marketing campaigns.
  • Advertisers can reach substantial numbers of email subscribers who chose to receive email   communications on subjects of interest to them.
  •  If compared to standard email, direct email marketing produces higher response rate and   higher average order value for e-commerce business.

CHOOSE THE PERFECT PLAN

Making The World Talk About You

Bronze

Plan

  • Email Campaign
  • Template Design
  • Content
  • Testing
  • 3000 Email @Month

Sliver

Plan

  • Email Campaign
  • Template Design
  • Content
  • Testing
  • 10000 Email @Month
  • Reports

Gold

Plan

  • Email Campaign
  • Template Design
  • Content
  • Testing
  • 150000 Email @Month
  • Reports

Frequently asked questions

Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It’s a form of a direct marketing that, in the past, was commonly used to target mass groups of people.

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals with email advertising. This plan of action gives the businesses a direct channel of communication with prospects and customers for brand promotion.

There are several benefits to planning out the perfect email marketing strategy for your business:
  • Targeted and personalized content.
  • Build credibility. 
  • Better brand recognition. 
  • Boost sales.
  • Stronger customer relationships.
  • Optimize your time and budget.
  • Metrics to learn what works. 
  • Increased traffic to your website.

Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable.

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. To contradict the rumor that dictates the death of email marketing, according by The Radicati Group, the number of email users will grow to 3 billion in 2020.

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